For many artists, the opportunity to have their work featured in interior design projects is not just prestigious, but also can lead to lucrative new clients and increased sales. However, one of the biggest pain points for artists is understanding what interior designers are looking for when they select art for their spaces. This article shares some of the things interior designers are looking for in art.

Art that enhances the interior design vision

Interior designers are not just looking for art; they are seeking pieces that enhance and complement their design vision. They value art that can integrate seamlessly into the spaces they curate, creating a cohesive look and feel. Artists should understand the aesthetic and narrative the designer is aiming to achieve. What is the designer working to achieve in the space? Is the space modern and minimalist? Or is it rich and traditional? When it is placed, the artwork will not exist in isolation (like it often seems to on a gallery wall). Instead, it will be in the same space as the furniture, rugs, lighting, and people. The art contributes to the intention of the environment.

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Considering the client

Interior designers are always working on behalf of a client and are considering the client’s current collection, art knowledge and taste in the selection process. In a recent interview with Australian interior designer Jess Hunter, she reflected on her past clients, “Choosing art is so personal. The clients will either love it or they won’t.”

An important part of our design process is selecting the right artwork. This helps to work in colours, textures and patterns into a design whilst highlighting our client's personal taste. We not only make artwork selections but can also rework a space to suit existing artwork our clients already have. Art comes in so many different forms and really does bring a space to life!

- Jess Hunter, Interior Designer

Image credit: Jess Hunter Interior Design.

Considering the setting

Depending on the designer’s client base, some designers can prefer pieces that can adapt to various settings — art that can look at home in a corporate office, as well as in a private living room. Artists who can produce work that is flexible in theme and style can have a greater chance of catching the eye of design professionals who work across residential and corporate projects. However, artists who focus on a specific niche of interior design can also be very successful. For example, an artist might only produce a style of work that suits offices, and only pitch their work to commercial interior designers.

Whether you prefer classic or contemporary styles, investing in artwork can help create a space that is truly unique and reflective of your individual style.

- TK Interior Styling, California

The right piece for the right location

When an interior designer is choosing art, often they have a specific space or wall in mind. In residential interior design, an entrance hallway or lounge area might call for statement art, however the bedrooms might call for more subtle artworks that help create a sense of calm. A statement piece tends to command attention, define a space, and provoke thought. Artists who create bold, impactful pieces could market them as potential statement works that can anchor a room or serve as conversation starters.

Conversely, not all spaces call for drama. Subtlety has its place in areas where the art is meant to soothe and blend rather than stand out. These can include bedrooms, offices, and studios. Pieces that offer texture, soft colors, and gentle compositions can be just as appealing to designers who are creating a tranquil or understated space.

Some designers create spaces with subtle pieces that harmonise rather than contrast. Image credit: MAA and Partners

Professionally crafted pieces

Interior designers think beyond the initial visual impact. They look for pieces that are well-crafted and will maintain their integrity and value over time. The materials and techniques used in the creation of the artwork are scrutinized by designers for their quality, aesthetics and durability. Professional quality framing and finishes, and archival quality pigments and materials are all important considerations. The artwork needs to sit confidently next to other professionally crafted pieces in the space, including other artworks, furniture and fittings.

An Anthony Gormley sculpture is a feature in this beautifully curated space. Image credit: Claude Missir Interiors

Originality

Interior designers are often on the lookout for pieces that offer a unique point of view. Art that can tell a new story or interpret a classic theme in a fresh way can stand out. For artists, this means there’s value in developing a signature style or approach that sets your work apart. Your art style becomes recognizable and valued to designers and their clients.

Some spaces require more subtle pieces that add a sense of calm. Image credit: Josh and Jenna

Professional service

Sometimes the service that artists provide is the aspect least thought about by artists, yet most valued by interior designers. Designers work within tight timelines and budgets, and have specific requirements over the course of their design projects. Artists who offer clear pricing, reasonable lead times for commissions, prompt communication, and professional packing and shipping services can become go-to sources for design professionals.

Interested in selling your art via interior designers?

Most artists focus on selling through galleries and online marketplaces, however there is another larger channel to market: interior designers.

Our new online course 'Work with Interior Designers' takes you step by step how to find, connect and develop relationships with the right interior designers for your art practice. This course is created for artists who already have a professional practice and want to learn the nuances of working with interior designers as a sales channel.

If you are at an earlier stage in your professional art journey, ‘The Full Time Artist Formula’ online course will be more useful for you.

Access the ‘Work with Interior Designers' online course

What Interior Designers look for in art