Failing at Instagram: Q&As
Sarah Daly Sarah Daly

Failing at Instagram: Q&As

Sharing a bingeworthy podcast by artists Phoebe Gander and Julie Battisti called "Fail Like an Artist”. Why am I sharing this podcast? Because Phoebe and Julie are wonderful at bringing your questions into a lovely engaging format, and are great company in the studio. Their episode ‘Failing at Instagram’ is something I think every artist contends with, and this episode answers some great questions from their community. I hope you enjoy!

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Artist mailing lists, and why you need one.
Sarah Daly Sarah Daly

Artist mailing lists, and why you need one.

This article shares a fabulous podcast that focuses on why mailing lists really are that important for artists. The podcast is by UK artists Peter Keegan and Tom Shepherd and is called "“Ask an Artist”. Why are we sharing this podcast? Because artists who have engaged mailing lists of people who love your art are more likely to have successful long term careers. Peter and Tom dive into why mailing lists might seem boring, but are actually GOLD DUST - plus what mailing lists are, why they are so important, and some practical tips on how to manage your mailing list.

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Can Art Be a Career? Unveiling the Pros and Cons of Pursuing Your Passion
Sarah Daly Sarah Daly

Can Art Be a Career? Unveiling the Pros and Cons of Pursuing Your Passion

Do you find yourself captivated by the world of art, its vibrant colors, intricate designs, and the emotions it evokes? Are you considering taking your passion for art and turning it into a full-fledged career? Well, you're not alone! Many artists share the same dream, but the question remains: can art truly be a career? In this blog post, we'll delve into the pros and cons of pursuing art as a profession, shedding light on the rewards and challenges that come along with this creative path.

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Don't compromise your art – Improve your business [TED Talk]
Sarah Daly Sarah Daly

Don't compromise your art – Improve your business [TED Talk]

Kurt Schröder, a spoken word artist from South Africa, argues that "If the modern day artist wants to make money out of their art, they have to understand that they are primarily an entrepreneur and that their art is a product to be marketed and sold." Check out the TED Talk video for his views on creating a career in the creative industries.

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The Artist Success Project
Sarah Daly Sarah Daly

The Artist Success Project

If you are an artist reading this, you have no doubt wondered “How are those other artists so successful?” That was me too. I was enormously frustrated about the myth of the ‘starving artist’ and I was tired of stumbling around in the dark testing ideas on how to grow a reliable career. I knew a reliable art career was possible - lots of other artists had already done it. I just hadn’t figured it out yet. The Artist Success Project was how I discovered what all of those artists already knew.

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The Power of Instagram Aesthetic: Why creating a considered art feed matters
Sarah Daly Sarah Daly

The Power of Instagram Aesthetic: Why creating a considered art feed matters

In today's digital age, social media platforms have become an integral part of our lives as artists. Among them, Instagram stands out as a visual-centric platform where creativity and aesthetics reign supreme. With millions of users and countless images shared every day, standing out from the crowd can be challenging. That's where the importance of crafting an aesthetically pleasing Instagram feed comes into play. In this article, we'll explore why investing time and effort in creating a visually captivating feed is essential and how it can benefit you as an artist.

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3 tips to make the most out of an art fair
Sarah Daly Sarah Daly

3 tips to make the most out of an art fair

Exhibiting in an upcoming art fair? Congratulations! Preparation is often the key to getting the most out of the fair, both at the event and afterwards. This article gives you 3 tips to make the most out of your upcoming art fair that you probably haven’t considered yet.

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Battling the Inner Critic: Tips for Artists to Overcome Impostor Syndrome
Sarah Daly Sarah Daly

Battling the Inner Critic: Tips for Artists to Overcome Impostor Syndrome

Ever felt like you are not a "real" artist, despite clear evidence of your talent and success? Feel like your work is not good enough, or that you are not as skilled as others in your field? These feelings can be especially strong for artists who are just starting out in their careers or who are trying to establish themselves in a highly competitive field. This article shares practical tips to ditch the ‘impostor syndrome’ and get yourself back into you creative genius zone.

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Art pricing: the pros and cons of transparency
Sarah Daly Sarah Daly

Art pricing: the pros and cons of transparency

Art is a unique and valuable commodity that is often associated with exclusivity, mystery, and prestige. As such, pricing artwork can be a complex and sometimes contentious process. Artists, and the galleries that represent them, often face the difficult decision of whether to provide transparent pricing or hide pricing information from customers. While there are benefits and drawbacks to both approaches, ultimately, the decision comes down to the individual artist and their specific goals and target audience. In this blog, we'll explore the pros and cons of transparent pricing and the reasons why artists and galleries may choose to hide their prices. We'll also discuss the potential impact of these decisions on sales, trust and customer satisfaction. Whether you're an artist, art enthusiast or a gallery owner, this article aims to provide insights into the complex world of art pricing.

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I’m an artist. How do I get more email subscribers?
Sarah Daly Sarah Daly

I’m an artist. How do I get more email subscribers?

As an artist, your email list is the key to your success long term. In our research, it showed up as the #1 way artists secure their career. Plus - we keep banging on about this - it is an asset that you own, and no one can take from you (unless of course you forget to back up your list!!). This article shares 6 ways to attract more email subscribers to your list.

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Want to quit your day job to be an artist?
Sarah Daly Sarah Daly

Want to quit your day job to be an artist?

Artists: are you considering quitting your day job and pursuing art full-time? While it can be an exciting prospect, it's essential to test your sales and have a reliable income stream before taking the plunge.

In this article, we'll explore why you need to test and get a reliable sales stream before quitting your job and provide some step-by-step recommendations to help you make the transition.

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Why am I not selling on Instagram?
Sarah Daly Sarah Daly

Why am I not selling on Instagram?

Have you been dedicating loads of time to Instagram, but not getting the art sales you should be? You’ve been watching as other artists are selling out of new releases, while you are struggling to sell even a few? You are not alone. While Instagram is an excellent tool for building relationships and gaining exposure, it shouldn't be your main sales channel. In this article, we'll explore why artists shouldn't rely on Instagram for sales and why building an email list is a more effective approach.

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3 ways to price your art
Sarah Daly Sarah Daly

3 ways to price your art

Are you wondering how to price your artwork? It's a common struggle among artists, but fear not! In this article, we'll discuss different methods for pricing art and provide recommendations for artists to help you confidently price your work.

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Artist Profile: Cat Tesla
Sarah Daly Sarah Daly

Artist Profile: Cat Tesla

Working from her studio in Florida, Cat Tesla has a flourishing professional art career that spans the USA and Europe. We asked her advice to artists who want to build a successful career.

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Beware the Artist NFT Scam
Sarah Daly Sarah Daly

Beware the Artist NFT Scam

Artists, have you been approached to sell your art as NFTs on Instagram? Read on to discover what we found out about this scam.

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